Project SCUM
Project SCUM was a plan proposed by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" stood for "subculture urban marketing." Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed "Project Sourdough."
An anti-smoking campaign called Truth targeted R. J. Reynolds for Project SCUM, arguing that it not only showed the usual exploitative tobacco marketing techniques but added to them an explicit contempt or even hatred for the people it was trying to market its products to. SF Weekly reported:
Project SCUM documents came to light after a court order forced R. J. Reynolds to hand them over during the State of California's litigation against tobacco companies. R. J. Reynolds's marketing in the 1990s of its Camel and Winston cigarette brands drew the attention of attorneys representing California cities and counties. One of these attorneys, Stephen H. Cassidy, observed that "Project SCUM was offensive not only because it targeted the homeless and gay communities, but also because the code words 'rebellious' and 'Generation X' were used, which referred to marketing to young persons. Project SCUM highlighted how tobacco companies in the 1990s were targeting young adults to be lifetime smokers."
Revelations about Project SCUM were among the mountains of evidence ensuring that anti-tobacco litigation would continue. In 1998, a resolution of the litigation came about in the Master Settlement Agreement between more than 40 state attorneys general and the tobacco industry.

This is an excerpt from the article Project SCUM from the Wikipedia free encyclopedia. A list of authors is available at Wikipedia.
The article Project SCUM at en.wikipedia.org was accessed 3,656 times in the last 30 days. (as of: 06/20/2013)
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Project SCUM - Wikipedia, the free encyclopedia
Project SCUM was a plan proposed by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, ...
en.wikipedia.org/wiki/Project_SCUM
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Project Scum - Tobacco Documents Online
Dec 12, 1995 ... R.J. Reynolds' "Project SCUM" was a plan to ramp up marketing of Camel cigarettes to "consumer subcultures" in the San Francisco area, ...
tobaccodocuments.org/landman/518021121.html
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Legacy Tobacco Documents Library: PROJECT SCUM. (mum76d00)
Title, Project SCUM. Document Date, 19951212 (December 12, 1995). Document Type, GRAPHICS; REPORT. Bates Number, Previous Bates ...
legacy.library.ucsf.edu/tid/mum76d00
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Smoking Gun - Page 1 - News - San Francisco - SF Weekly
May 2, 2001 ... Tobacco industry documents expose an R.J. Reynolds marketing plan targeting S.F. gays and homeless people. Its name: Project SCUM. A A A ...
www.sfweekly.com/2001-05-02/news/smoking-gun/
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RJR's “Project SCUM” Targeted Gays, the Homeless, Immigrants ...
Jun 15, 2012 ... This post is part of our ongoing series exploring the millions of previously-secret tobacco industry documents now available on the Internet....
annelandmanblog.com/2012/06/15/rjrs-project-scum-targeted-gays-the-homeless-immigrants-and-youth/
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"Orange Curtain" on Project SCUM - American Legacy Foundation
The plan, labeled "Project SCUM" for "Subculture Urban Marketing" by the tobacco company, was discovered in a tobacco industry document made public by ...
www.legacyforhealth.org/newsroom/press-releases/american-legacy-foundation-pulls-back-the-orange-curtain-on-project-scum
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Project SCUM - SourceWatch
Aug 25, 2008 ... Project SCUM was an R.J. Reynolds plan circa 1995-1997 to ramp up marketing of its flagship brand Camel cigarettes to low socioeconomic ...
www.sourcewatch.org/index.php/Project_SCUM
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Project SCUM - AdRespect Advertising Media Program
Video Ad Library: American Legacy Foundation - Truth - Project SCUM AdRespect Advertising Education Program advocates for advertising that respects the ...
www.adrespect.org/common/adlibrary/adlibrarydetails.cfm?QID=1290&ClientID=11064
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Project SCUM | Facebook
Project SCUM. 446 likes · 2 ... To connect with Project SCUM, sign up for Facebook today. Sign UpLog ... come on split RATxRAT (cybergrind) n Project SCUM :* ...
www.facebook.com/pages/Project-SCUM/359342247418125
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Project:1200 . LGBT Division: Project SCUM
Feb 11, 2009 ... SCUM: Sub-Culture Urban Marketing Project SCUM is a marketing scheme proposed by R.J. Reynolds to sell cigarettes to members of the ...
projectscum.blogspot.com/2009/02/project-scum.html
Search results for "Project SCUM"
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Project SCUM in science
PROJECT SCUM. - Legacy Tobacco Documents Library - University ...
Title, Project SCUM. Document Date, 19951212 (December 12, 1995). Document Type, GRAPHICS; REPORT. Bates Number, Previous Bates ...
USU pond in Vernal is growing algae for biofuels | Deseret News
Nov 5, 2011... at Utah State University are making progress on a project that could ... drivers filling up their gas tanks with fuel harvested from pond scum.
Pond scum turns to fuel with USU project | ksl.com
Nov 2, 2011 ... Researchers at Utah State University are making progress on a project that could ... Project harvesting fuel from pond scum expands to Vernal ...
EcoMerge Project at Portland State University: Pond Scum
Nov 12, 2012 ... Algae...Pond scum... Could this be the next truly sustainable low cost source of protein? In the 80s and 90s there were programs funded by the ...
Pond Scum Could Be Key to New Cancer Therapies - University...
Pond Scum Could Be Key to New Cancer Therapies. Researchers at the University of Illinois at Chicago College of Pharmacy are collaborating with the Ohio ...
Scrum (software development) - Wikipedia, the free encyclopedia
6 Terminology; 7 Scrum-ban; 8 Project management tools that support scrum; 9 See also; 10 Notes ... Development Methods, and Jeff Sutherland, with John Scumniotales and Jeff McKenna, developed a ..... The University of Michigan. p. 118.
"Orange Curtain" on Project SCUM - American Legacy Foundation
The plan, labeled "Project SCUM" for "Subculture Urban Marketing" by the tobacco ... Health Force/Research Foundation of the City University of New York, New ...
TFR465 - Project Scum & Ensena - Down of Humanity : Project ...
Project SCUM & Ensena - Down of Humanity 01 - Project SCUM - Inhumane (Intro) 02 - Project SCUM - Blind Religion 03 - Project SCUM - Killing Machine 04 -...
Books on the term Project SCUM
Scum Manifesto
Scum Manifesto
Valerie Solanas, 1996
"Life in this society being, at best, an utter bore and no aspect of society being at all relevant to women, there remains to civic-minded, responsible, thrill-seeking females only to overthrow the government, eliminate the money system, ...
Agile Project Management with Scrum (Microsoft Professional)
Agile Project Management with Scrum (Microsoft Professional)
Schwaber, Ken, 2009
The rules and practices for Scrum—a simple process for managing complex projects—are few, straightforward, and easy to learn. But Scrum’s simplicity itself—its lack of prescription—can be disarming, and new practitioners often find themselves reverting to old project management habits and tools and yielding lesser results. In this illuminating seri...
Golden Holocaust: Origins of the Cigarette Catastrophe and the ...
Golden Holocaust: Origins of the Cigarette Catastrophe and the ...
Robert N. Proctor, 2012
pesticide tolerances, 494; prizes and professorships, 265, 453–54; Project Cosmic, 452, 469–70, 475; Project Kick, 362; ... 301, 620nn37,38 Project Cosmic, 445, 469–70 Project Moon, 493 Project SCUM, 20 Project truth, 268 Project index 727.
Agile Project Management for Beginners: Mastering the Basics with Scrum
Agile Project Management for Beginners: Mastering the Basics with Scrum
Bryan Mathis, 2013
The Agile approach to project management is gaining popularity because it gets better results in less time with smaller teams than the old, rigid, plan-driven methods. In today’s information-based economy where the internet drives new products and customer requirements change overnight, Agile helps companies keep pace with customer demands by welco...
Geological Survey of Canada, Open File 1945
Geological Survey of Canada, Open File 1945
Hodgson, J H
Following the experience gained in the IGY, a sub-committee was set up, known as the Scientific Committee for the Upper Mantle Project (SCUM). This Committee , which originally consisted of four people - G.D. Garland, J.H. Hodgson, L.W. ...
Agile Project Management For Dummies
Agile Project Management For Dummies
Layton, Mark C., 2012
Be flexible and faster with Agile project managementAs mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months. Agile Project Management For Dummies can make that happen. This is the first book to provide a simple, step-by-step guide to Agile Project Manag...
Ending the Tobacco Holocaust
Ending the Tobacco Holocaust
Michael Rabinoff, 2006
... 42–44 support organizations, 357 prevention, smoking. see anti-smoking initiatives Procordia AB, 104 productivity losses, smoking-related, 277 Project SCUM (R.J. Reynolds), 76–77 psychotropic medications and tobacco, 195 public funds, ...
Project Management, Program Management and Agile Scrum Questions and Answers
Project Management, Program Management and Agile Scrum Questions and Answers
Suresh Basandra, 2013
Who Is This Book For? Many folks becomeproject managers by chance. Someone assigns them the management of a projectbecause of their area of expertise while not taking into account they havenever had any formal project management education or training. And without thespecific knowledge, skills and techniques necessary to clarify objectives,avoid ser...
Pure Scum: The Left-Out, the Right-Brained and the Grace of God
Pure Scum: The Left-Out, the Right-Brained and the Grace of God
Mike Sares, 2010
of tame by comparison to the rest of the class) but others were doing projects on séances, Ouija boards, witchcraft and the like. About the ... I think I might have only gone to one of their meetings, but I became something of a project for them all.
Scrum Project Management
Scrum Project Management
Pries, Kim H. and Quigley, Jon M., 2010
Originally created for agile software development, scrum provides project managers with the flexibility needed to meet ever-changing consumer demands. Presenting a modified version of the agile software development framework, Scrum Project Management introduces Scrum basics and explains how to apply this adaptive technique to effectively manage a w...
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Blog posts on the term
Project SCUM
Project scum removal update
Wow, thanks so much for your thoughtful advice and support! And I do agree that I may need to get the police involved, I just hope it doesn't come to that.
codependency.supportgroups.com/sg/codependency/project-scum-removal-update
ENGLISH DEFENCE LEAGUE CALLED OUT AS 'NAZI SCUM' DURING MARCH IN NEWCASTLE
The EDL is not one to let a good terrorist act to promote their own brand of it, and their march in this UK town brought out hundreds telling them where they can stick it.
www.onepeoplesproject.com/index.php?option=com_content&view=article&id=1182%3Aenglish-defence-league-called-out-as-nazi-scum-during-march-in-newcastle&catid=66%3Aislamophobia&Itemid=13&lang=en
RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth | Anne Landman's Blog
This post is part of our ongoing series exploring the millions of previously-secret tobacco industry documents now available on the Internet....
annelandmanblog.com/2012/06/15/rjrs-project-scum-targeted-gays-the-homeless-immigrants-and-youth/
Venkmen//Hitmanits//Jedi Scum//The Hate Beneath | The Holland Project
www.hollandreno.org/2013/05/venkmenhitmanitsjedi-scumthe-hate-beneath/
Outsmarttobacco.org: Project SCUM - Tobacco Industry Targetting of LGBT Community
outsmarttobacco.org/2011/04/24/project-scum---tobacco-industry-targetting-of-gays-and-lesbians.aspx
Project “Scum”: R.J. Reynolds Tobacco Company - Peacock Poverty
Though not widely publicized, Goodwill is no longer a registered charity but rather a “for-profit business” with pricing that is fast becoming inaccessible to the poor they once served; as well, they have been fined for their unfair labor practices in the past. If you would like your donations to reach the poor, please give to the charities that “give” rather than sell (Scott Mission for instance), or that sell at prices that the poor can actually afford.
www.peacockpoverty.org/2010/06/06/project-scum-r-j-reynolds-tobacco-company/
Project:1200 . LGBT Division: Project SCUM
SCUM: Sub-Culture Urban MarketingProject SCUM is a marketing scheme proposed by R. J.
projectscum.blogspot.com/2009/02/project-scum.html
The Vatic Project: Scum Of The Earth, Blood Hungry For The Kill
 ***While this below is incredible, it also contains some raw language and I feel its important to provide the warning, so you can decide if you want to proceed. To me the art was worth the language, in fact it added to the art of it, but then, that is me and I am a bit weird.
vaticproject.blogspot.com/2012/04/while-this-below-is-incredible-also.html
Astoria Scum River Bridge • Jason Eppink's Catalogue of Creative Triumphs
consisting of Urban Transformations, Rapid Prototypes, Aesthetic Interventions, Interactive Experiences, Unauthorized Happenings, and Other Benevolent Mischief, all of them being Analog Wonders and Digital Delights For You and Your Friends
jasoneppink.com/astoria-scum-river-bridge/
Beats Without Borders | Burners.Me Burning Man commentary blog
Where Burning Man and Burner culture come together
burners.me/2013/06/06/beats-without-borders/
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